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Deiter Ziethen Kyle Brand
Dieter Ziethen
Deiter Rehder
De Chernatony, L. (2010). From Brand Vision To Brand Evalua2on, 3rd Ed., Elsevier, Oxford.
Strategic Brand Management. Building, Meaning, And Managing Brand Equity
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Keller, K. (2019). Strategic Brand Management: Building, Measuring, And Managing Brand Equity (5th E
Keller, K. (2019). Strategic Brand Management: Building, Measuring, And Managing Brand Equity (5th E
)strategic Brand Management: Building, Measuring, And Managing Brand Equity, Global Edition, 5/e
Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, And Managing Brand Equity.
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Kyle
Kyle Milligan