The Buying Impulse

2.1 Impulsive Buying. 2.1.1 Definisi Impulsive Buying. Teori impulsive buying pertama kali didefinisikan oleh Rook (1987) menjelaskan bahwa “impulse buying

Menurut Iyer (dalam Kharis, 2011 pembelian impulsif. (impulsive buying) adalah suatu fakta kehidupan dalam perilaku konsumen yang dibuktikan sebagai suatu

Based on research conducted by Febrilia & Warokka (2021 there are indicators that influence consumers' buying impulse to use e-commerce as a means of making

This study employs a literature review method with a systematic approach to elucidate the factors that contribute to and shape online impulsive buying behavior

The research results show several factors that influence consumer impulse buying behavior. Positive emotions, store atmosphere, and financial knowledge interact

5 May 2025 This research examines four variables: hedonic shopping motivation, promotion, visual merchandising, and impulse buying. According to the

Studi pendahuluan pada 74 mahasiswa akftif Unnes 2020, mendapatkan temuan bahwa sebanyak 48 responden mengaku menyesal telah membeli barang di luar rencana awal

High impulsive buying tendency occured between age 18 to 39 years old. This research was a quantitative descriptive research with 395 subjects. Generally, the

This research aims to determine the effect of scarcity messages, price discounts, and free shipping taglines on impulse buying on Shopee live selling. The

18 Feb 2025 Instead, emotional responses, particularly positive emotions, have a stronger impact on impulse buying intentions. Social network proneness also

Impulse buying, described as unplanned, compelling, and hedonically complex purchasing behavior [46 has been widely studied in academia and business for

The purpose of this study was to produce a study of consumer behavior, especially impulse buying through social media, especially for STAIN Mandailing Natal

1 Jul 2026 While numerous previous studies have extensively investigated impulse buying behavior within the retail sector, the majority of this research

9 May 2025 The results showed that impulsive buying tendencies and negative moods significantly impacted electronic impulse purchases, while self-control

Buying impulsiveness is defined as a consumer's tendency to buy spontaneously, unreflectively, immediately, and kinetically. “Highly impulsive buyers are more

4 Jul 2024 Consumer Behavior; Impulsive. Buying; Self-regulation; Online. Shoping. Kata Kunci: Perilaku Konsumen; Pembelian. Impulsif; Regulasi diri;

In impulse buying activities, the products purchased are mostly. Page 3. Copyright @ Petrus Loo, Fitri Novilia, Teguh Budi Raharjo, Ramli Semmawi, Ahmad Junaedi

ABSTRACT. This research focuses on the influence of hedonism, resource availability, and shopping convenience online impulsive buying

According to Harahap & Amanah (2019 impulse buying or impulsive purchasing is a shopping action carried out without impulse buying behavior. Flash sales and

product diversity, and hedonic shopping motivation on impulse buying among visitors to the Mr. DIY Jepara store. This study employs a quantitative approach