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De Chernatony, L. (2010). From Brand Vision To Brand Evalua2on, 3rd Ed., Elsevier, Oxford.
Strategic Brand Management Building Measuring And Managing Brand Equity
Strategic Brand Management. Building, Meaning, And Managing Brand Equity
Keller, K. (2019). Strategic Brand Management: Building, Measuring, And Managing Brand Equity (5th E
Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, And Managing Brand Equity.